Head of Product & Talent
Jo has been a career fitness professional since graduating with a degree in Health and Human Performance in 2005. With nearly 2 decades in the industry, Jo has trained an extensive variety of client demographics ranging from college athletes to working professionals to stay-at-home moms. This experience has afforded them a diverse perspective with critical insights into the fitness industry.
Professionally, Jo led the Training and Content department at [solidcore] and played a critical role in the growth from three studios to over 60 across the United States. Jo created the program to train and oversaw the training of over 500 coaches, thus delivering a consistent and effective workout. They also developed innovative measures to increase monthly client visits, such as the Muscle Focus Calendar. Jo and their team ensured a high-quality, engaging product while meeting the demands of an aggressive growth schedule.
In their next role at Openfit (a Beachbody company), Jo managed the overall operations of the Live Trainer team. In under two years, they scaled the class schedule from 100 to over 400 weekly classes. These classes ranged in a variety of class types such as yoga, HIIT, strength, walking, running, pilates, barre, and kickboxing. Jo also increased the class attendance (utilization) from 3 clients to over 30 in class on average, with a consistent class rating of over 4.9 out of 5. Finally, they grew their team by 4x across 5 time zones from London to LA, establishing an org chart hierarchy and critical business processes along the way.
Personally, Jo is an athlete themself. They were a Division 1 soccer player, and have completed over 10 marathons, dozens of cycling races, and 3 Ironmans. Jo was also the North American Amateur MMA Champion in 2014. They love to surround themself with driven, curious, and ambitious people.
Jo’s personal ambition is to thru-hike the Appalachian trail and mentor coaches/trainers/instructors to live their most fulfilled careers through empowering, educating, and encouraging their clients.